What types of businesses should have social media?
Every business, no matter the size or industry, benefits from having a presence on social media. The level of impact may vary depending on what you offer, but the opportunity is always there. In today’s digital-first world, people expect to find your brand online, and if they don’t, you risk losing trust before they even walk through your door (or click onto your website).
Below we will list the five types of business that benefit most from social media.
1 - Ecommerce
If you sell products online, social media is not optional, it’s essential. Platforms like Instagram, TikTok, and Pinterest thrive on visual content that encourages impulse buys. Whether you have a niche product with low competition or a strong USP (unique selling proposition), social media can put your product in front of buyers at the exact moment they’re ready to shop.
2 - Local Business
Local businesses have one of the biggest advantages when it comes to social media: geotargeting. Platforms allow you to target ads to people in your specific city or neighborhood, making it easier to attract real customers to your store, restaurant, or service. Beyond ads, having an active social media presence builds credibility and visibility.
3 - Service Based Business
Consultants, agencies, salons, gyms, contractors, etc. service providers thrive on reputation and trust. Social media works as both a portfolio and a review board, giving potential customers proof that you’re legitimate, experienced, and worth contacting. It’s also one of the best ways to showcase before-and-after results, testimonials, or educational content that sets you apart.
4 - B2B Companies
Even if your business doesn’t sell directly to consumers, platforms like LinkedIn, Twitter (X), and YouTube are key for networking and brand authority. Social media can help you establish thought leadership, nurture leads, and stay top-of-mind with decision makers.
5 - Nonprofits & Community Orgs.
Nonprofits and organizations benefit from storytelling and community building. Social media amplifies your mission, helps spread awareness, and encourages donations or volunteer support. It also gives your supporters an easy way to share your message with their networks.
The Bottom Line
Even if you rely heavily on your website for conversions, your social media accounts act as entry points, validation tools, and traffic drivers. A connected digital ecosystem, where your website links to your socials and your socials link back to your website, creates a professional, trustworthy experience that encourages people to take action.