Every type of business, no matter the industry, benefits from having social media, but it’s effectiveness will vary differently depending on what your business offers. The opportunity is always there.

For example, eCommerce business thrives off platforms like Instagram and TikTok. Getting people to impulse buy your product directly from a social media feed is one of the best ways to sell, especially if it is a product with low competition or with a strong USP (unique selling proposition).

Another example is local business. Local business has a huge advantage when it comes to targeting ads on social media to people in a specific area, this term is called Geotargeting (something we handle with the Momentum plan) . Having a social media presence is important for building your businesses credibility so you can rank higher on searches. “Why doesn’t my business show up when I look it up?” Well not having an active social media definitely isn’t helping you. But don’t worry, this is an easy change to make, and a cost effective one at that.

It is an expectation of almost every business to have an online presence.

In the current online landscape, it is a necessity to have a website and at least one social media account. Consumers search up a business and expect to see some sort of digital footprint, and if you don’t have one, you lose trust and credibility.

Even if you rely heavily on your website for conversions, your social media accounts act as entry points, validation tools, and traffic drivers. A connected digital ecosystem, where your website links to your socials and your socials link back to your website, creates a professional, trustworthy experience that encourages people to take action.