“I have always enjoyed making content. It’s what I do. But helping other people with my ideas, that is what I love. The rest of it just comes with the car.”

Ayden Genther, a recent college graduate and social media manager said when asked why he chose this field of work.

“I started Sprout Media primarily because I needed the cash at the time and it was what I was good at, but as I have developed in the early stage of my career, it really has shown me that this field is the intersect of more than just my technical skills and money. It let’s me help people and businesses to grow and shine. These businesses that we help always have potential to grow, Sprout Media just knows what to do to water that seed. One of the easiest ways for 85% of business out there to grow is to invest in their social media, and the sooner business owners understand that, the sooner they will see growth.”

Social media is an important and cost effective thing for businesses to invest in. It is your lifeline between the customer and your brand. People no longer just buy a product because it fills a need. We live in a world where people are buying the brand. Brand is everything, and I am not just talking about logos. The “vibe” of your brand and how you show yourselves off is just as important as the validity of the product being sold. It’s like the old sales adage, “People don’t buy your product, they buy you.” So my question is, why would your business be any different?

Content is an easy way to get to the heart of the people and show your brands creative direction off. There are plenty instances of businesses that got really popular because they went viral on some sort of social media platform, one great example is the Stanley cup. The #stanleycup hashtag gained over 2.5 billion views by the end of 2022. Now this type of virality is not guaranteed, but there is a solid middle-ground that most people can hit with the right social media marketing plan and strategy.

It’s time to stop trying to figure out what to post and let Sprout Media take care of it.

We just want to see your business grow.