Why makes Social Media important for businesses?

Social media is an extremely important aspect of any plan for a business’s marketing and brand awareness.

There is a clear division of businesses that understand how to utilize social media to grow, and businesses that don’t have a strong presence. In this article you will learn why it is important to invest in your social media, and the benefits you can get with just a few small tweaks.

1- Social media can help you grow annual revenue.

Social media, according to Jennifer Dublino at business.com, is a great way to expand awareness, increase sales, grow website traffic, and generate leads. It also gives you the ability to not only find your target audience, but target them once you know who they are.

A lot of businesses that start doing their own social media think they have an idea of who their target audience is but once we run test posts and analyze their data, we find that 4 out of 10 businesses don’t know their true target audience.

How do you find your audience?

Analyzing demographics through paid or organic traffic is the best way to analyze your audience.

Social media can be a great tool to help you find your target audience to tailor content to their wants and needs. If you as a business owner or business in general aren’t building your online presence around your target audience, than growth is going to be a struggle.

2 - Access to billions of people.

Social Media has around 5.24 billion users worldwide as of 2025.

“70.1% of the total US population actively uses social media, totaling a number of 239 million people.” (Backlinko, Feb. 10, 2025)

A majority of internet users are subject to some form of social media, daily. If your business isn’t on these platforms, you are losing the opportunity to connect with tons of people that would have purchase a product or service from your business if they knew it existed.

In today’s world, it is important to show, not tell.

A majority of people won’t act on a call-to-action before seeing your product or product value. Social media allows you, as a business, to show off your own expertise, your product, etc. to enhance the likelihood of someone making that purchase.

While social media isn’t a guaranteed way to drive revenue, it is a powerful way to gain organic exposure, and if budget allows for it, paid exposure that will generate leads that you otherwise wouldn’t have seen.

3 - High ROI (Return on investment)

The average ROI for social media marketing is around 250%, or, $2.50 for every $1 spend according to Goatagency.com. Keep in mind this is an average and can be lower or higher based on factors like content quality, target audience, CTA, etc.

Now, your business’s goals will change how you use social media and what your potential ROI might look like. For example, a common business goal is to just have an active presence online (something that our Content Factory plan handles very well), while some other businesses expect their social media to be one of their main sources of lead generation.

People never think about how much of “creating a good post” is spent prepping and coming up with the idea of the post that is going to perform well. Simply posting a photo or a video can keep your profile active, but to hit that real growth spot, you need a proper content plan that involves a solid commitment.

How can you invest in your social media?

If your business isn’t seeing the growth you expected from your social media efforts, it often means something is misaligned, but not necessarily broken.

The first thing any social media manager would check for is:

• Audience misalignment

• Brand image & voice

• Posting consistency & cadence

• Content quality

If you can get good at analyzing all three of these things, then you should be able to audit your own social media and get back on the right track.

If that sound like too much extra work, then you should look into professional social media management services. With the right strategy and tools, you don’t have to keep guessing, you can find the issue and workaround it.

Stay consist, make data-informed decisions, and be creative. When these pieces come together, your business doesn’t just look active online, it thrives.

Looking for social media management services? Click here to learn more.