Social Media Management Services
ESSENTIALS
2 Platforms managed
3 Posts per week
Captions & Hashtags
Watermarks & Formatting
Dropbox Subscription
$500
MOMENTUM*
Everything in Essentials
4 Platforms managed
Monthly Content Calendar
30 Minutes of Engagement
1 Paid promo post/week
$700
ELITE
Everything in Momentum
5+ Platforms managed
4 Posts per week
1 Hour of engagement
Monthly analytic report
It’s time to start seeing some real growth.
$900
What is Social Media Management?
Social media management is the process of creating content, scheduling content, and analyzing content to increase your reach and audience size across social media platforms.
Social media management is more than just posting a photo with a catchy caption. It's the strategic process of planning and creating content to post across social platforms like Instagram, Facebook, TikTok, LinkedIn, etc, then breaking down your contents results into actionable data that allows you to create more engaging posts.
At Sprout Media, social media management typically includes things like:
Content calendar creation
Strategy development
Visual content creation (video editing , photography , graphic design)
Caption and hashtag optimization
Social media marketing reports
In today’s digital age, social media is often your bussiness’s first impression. With professional management, your business can thrive.
Want to see what a custom strategy can look like for your brand?
Fill out a quick form so Sprout Media can give you the social media management your business deserves.
Looking for additional services?
See what our video editing, photography, and graphic design services can do for you
Is Social Media Important for Businesses?
Social media is an extremely important aspect of any plan for a business’s marketing and brand awareness.
There is a clear division of businesses that understand how to utilize social media to grow, businesses that are trying, and businesses that don’t have a strong presence. Here at Sprout Media, we can help analyze where you stand and create a social media plan to get you to where you want to be.
Social media management can help your business grow.
Social media, according to Jennifer Dublino at business.com, is a great way to expand awareness, increase sales, grow website traffic, and generate leads. It also gives you the ability to not only find your target audience, but target them once you know who they are.
A lot of businesses that start with Sprout Media often have an idea of who their target audience is but once we run test posts and analyze their data, we find that 4 out of 10 businesses don’t know their true target audience.
Social media can be a great tool to help you find your target audience so you can start catering to them specifically. If you as a business owner or business in general aren’t building everything around your target audience, than growth is going to be a struggle.
What should you do about it?
If your business isn’t seeing the growth you expected from your social media efforts, it often means something is misaligned, but not necessarily broken. That’s where professional social media management comes in. With the right strategy and tools, you don’t have to keep guessing, you can find the issue and workaround it.
The key is consistency, data-informed decisions, and creativity. When these pieces come together, your business doesn’t just look active online, it thrives.
Why Should I Invest In My Social Media?
Social Media has around 5.24 billion users worldwide as of 2025.
“70.1% of the total US population actively uses social media, totaling a number of 239 million people.” (Backlinko, Feb. 10, 2025)
A majority of internet users are subject to some form of social media, daily. If your business isn’t on these platforms, you are losing the opportunity to connect with billions of people that would purchase a product or service from your business if they knew it existed.
In today’s world, it is important to show, not tell.
A majority of people won’t act on a call-to-action before seeing your product or product value. Social media allows you, as a business, to show off your own expertise, your product, etc. to enhance the likelihood of someone making that purchase.
While social media isn’t a guaranteed way to drive revenue, it is a powerful way to gain a bunch of organic exposure and generate potential leads that you otherwise wouldn’t have seen.
That being said, the average ROI for social media marketing is around 250%, or, $2.50 for every $1 spend according to Goatagency.com. This is an amazing stat to think about, but keep in mind this is an average and can be lower or higher based on factors such as content quality, target audience, CTA, etc.
Now, your business’s goals will change how you use social media and what your potential ROI might look like. For example, a common business goal is to just have an active presence online (something that our Essentials Plan handles very well), while some other businesses expect their social media to be one of their main sources of lead generation. Some businesses already have their goal and some may not know what direction they are headed in yet, but there is one thing that many people don’t realize about posting on social media and creating effective posts.
People never think about how much of “creating a good post” is spent prepping and coming up with the idea of the post that is going to perform well. Simply posting a photo or a video can keep your profile active, but to hit that real growth spot, you need a proper content plan.
What type of businesses should have social media?
Every type of business, no matter the industry, benefits from having social media, but it’s effectiveness will vary differently depending on what your business offers. The opportunity is always there.
For example, eCommerce business thrives off platforms like Instagram and TikTok. Getting people to impulse buy your product directly from a social media feed is one of the best ways to sell, especially if it is a product with low competition or with a strong USP (unique selling proposition).
Another example is local business. Local business has a huge advantage when it comes to targeting ads on social media to people in a specific area, this term is called Geotargeting (something we handle with the Momentum plan) . Having a social media presence is important for building your businesses credibility so you can rank higher on searches. “Why doesn’t my business show up when I look it up?” Well not having an active social media definitely isn’t helping you. But don’t worry, this is an easy change to make, and a cost effective one at that.
It is an expectation of almost every business to have an online presence.
In the current online landscape, it is a necessity to have a website and at least one social media account. Consumers search up a business and expect to see some sort of digital footprint, and if you don’t have one, you lose trust and credibility.
Even if you rely heavily on your website for conversions, your social media accounts act as entry points, validation tools, and traffic drivers. A connected digital ecosystem, where your website links to your socials and your socials link back to your website, creates a professional, trustworthy experience that encourages people to take action.
